Georgetown launches first business social media channel

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April 23, 2011 | by Wendy J. Gordon
Photo by Neshan H. Naltchayan

Jennifer Altemus, Beth Solomon and Joe Giannino

Jennifer Altemus, Beth Solomon and Joe Giannino

A record-setting 250+ Georgetown Business Association (GBA) members and friends sauntered among floating trays of elegant appetizers, cocktails and wine as GBA and The Georgetown Dish on Wednesday launched a new social media channel for Georgetown businesses called Out & About, the first such channel by a local business organization in Washington.

Councilmember Jack Evans, The Georgetown Dish Publisher Beth Solomon and Current Newspapers Publisher Davis Kennedy
Photo by: The Georgetown Dish) Councilmember Jack Evans, The Georgetown Dish Publisher Beth Solomon and Current Newspapers Publisher Davis Kennedy

Out & About will promote GBA member businesses with daily news, announcements and event coverage — including video — as well as legislative affairs, new business openings, issues facing the business community and more.

“Our goal is to support our members by creating platform to help them increase sales and increase their visibility,” said GBA President Joe Giannino at the launch, sponsored by EastBanc. “GBA and The Georgetown Dish are committed to supporting a vibrant business community, harmonious relations between residents and businesses, and enhancing the qualities of Georgetown that make it one of the world’s most loved neighborhoods. We are committed to Georgetown’s success.”

Mary Kay Williams, Janine Schoonover, Joe Giannino and Lauri Tamney
(Photo by: Neshan Naltchayan) Mary Kay Williams, Janine Schoonover, Joe Giannino and Lauri Tamney

The new channel also begins a campaign of increased pro-business advocacy on behalf of GBA’s members on local and national issues. “Georgetown Means Business — that’s our message,” said Giannino, standing with Out & About Channel Director Beth Webster. “The new GBA Channel on The Georgetown Dish will allow us to make our voices heard on taxes, public safety, traffic and parking, and other issues that affect our members and our bottom line.”

Councilmember Jack Evans offered his congratulations to the crowd. “I read The Georgetown Dish every morning. I have to make sure I know what they’re saying about me,” he said. At-large Council candidates Josh Lopez, Patrick Mara, and Vincent Orange also offered remarks in the countdown to the April 26 election.

Marilyn Thompson and Rokas Beresniovas, GBA Vice President
(Photo by: Neshan H. Naltchayan) Marilyn Thompson and Rokas Beresniovas, GBA Vice President

“The Georgetown Dish is now increasing the visibility of businesses and community organizations, keeping Georgetown ahead of the curve, where we like to be,” said Beth Solomon, Publisher of The Georgetown Dish.

GBA members and board members including Rokas Beresniovas, Riyad Said, Jennifer Altemus, Sonya Bernhardt, Jim Wilcox, Susan Calloway, Janine Schoonover, Sue Hamilton (an organizer of the event), as well as House of Sweden’s Cecilia Browning, Keith Lipert of Keith Lipert Gallery and Brian Armstrong of The George Town Club attended the event. Business leaders John Asadoorian, Chris Smith, The Current Newspapers’ Davis Kennedy, Mary Kay Williams and George Steinbraker, Liz Sara, Marilyn Salenger, Bo Jonsson and Dean & Deluca’s Eric Forsythe also mixed and mingled.

A DJ spun tunes
(Photo by: Neshan Naltchayan) A DJ spun tunes

The Georgetown Business Association (GBA) is a non-profit membership organization committed to maintaining and improving the climate for conducting business in Georgetown.  The GBA’s  goals are connecting Georgetown businesses with potential customers, other businesses and Georgetown/DC leadership and acting as advocate on behalf of the Georgetown businesses and professionals.  The Georgetown Dish is the number-one news and social media site in Georgetown. Sign up for the Dish o’ the Day newsletter here.

 

Kathy Darling, GBA board member and at-large council candidate Josh Lopez
(Photo by: The Georgetown Dish) Kathy Darling, GBA board member and at-large council candidate Josh Lopez

Keith Lipert, Keith Lipert Gallery, Marilyn Salenger and John Asadoorian
(Photo by: Neshan Naltchayan) Keith Lipert, Keith Lipert Gallery, Marilyn Salenger and John Asadoorian

The gang in white, including Eric Forsythe and Janie Mathieson from Dean & Deluca, Sonya Bernhardt of The Georgetowner, and Beth Solomon
(Photo by: The Georgetown Dish) The gang in white, including Eric Forsythe and Janie Mathieson from Dean & Deluca, Sonya Bernhardt of The Georgetowner, and Beth Solomon

Hope Solomon, Janie Mathieson and Eric Forsythe of Dean & DeLuca
(Photo by: The Georgetown Dish) Hope Solomon, Janie Mathieson and Eric Forsythe of Dean & DeLuca